Project Goals : 
The client wanted to make a short video to explain to their team what is content, why it matters, and how it should engage the targeted audience.

Creative solution :
I pitched the idea of taking the customer through a journey during which we would explain what is the best solution to deliver content.
I chose a cartoony style, reminding the early black and white Disney cartoon, also called “ruber-nose”, with a modern twist.
The video had to remain light and short to catch and maintain the attention of the audience, in this case the internal marketing team of Ogilvy.

Role description :
I completed the roles of including scriptwriting, storyboarding, concept art, animatic, character and background design, layout and animation. 

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